implementation

Many Made the Mistake of Taking the Brand out of the Innovation Equation on the Fuzzy Front-End. Are You One of Them?

Companies make many mistakes in their innovation journeys and often they go down the same path again and again and wonder why that is the case. The four main reasons among many are:

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The Time It Takes for Innovation at Heinz Worries Me

It was reported by the Wall Street Journal that the executives at Heinz spent 3 years developing a new larger ketchup packet that contains 3 times more ketchup than the original.

Some people rip off the corner of the packet with their teeth. Others, while driving, squirt the ketchup directly into their mouth, then add fries. Some forgo fries at the drive-through all together to keep from creating a mess in the car.

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My 9 Top Tips for Implementing Change – #likeminds(1/10)

my Like Minds keynote on intrapreneurship (1/10)

Tomorrow, on the 19th of October 2011, in Exeter in Devon, I will be keynoting once again at the famous Like minds events. My keynote this time will not be about social media per se, but about change management and intrapreneurship. The keynote is entitled “confessions of an intrapreneur”.

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Everyone Loves Innovative Ideas But No One's Doing Anything About It?

by: Idris Mootee

How often we hear that managers complain about their innovative ideas are not heard and that  everyone is only interested in the immediate bottom line?

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Executing Your Strategy Is a Good Idea

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Presentation: Thoughts on Marketing Accountability

by: Alain Thys

In the 20 years I've been in business, keeping score has been simple.  When I hit double-digit growth and profit numbers for Mexx or Reebok ... times were good. When my dot-com incubator imploded ... times were bad.  Yet for the years I've had "marketer" on my business card, I've never been able to figure out whether the near € 100 million I've helped burn, really made a difference.  And that bothers me.

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Success = Business Model Design AND Implementation

by: Alexander Osterwalder

Many people talking about business models fail to distinguish between business model design and business model implementation/execution. Yet, it is crucial to realize the difference between the two because they both require very different skills.

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