immersion

by: Gary Hayes

What is Mixed Reality, why is it relevant and has TV become it’s background medium of choice for larger numbers of media consumers who around the world are spending more time in online pursuits than glued to the content breaks in-between the advertising slots of commercial TV. How will TV survive in a world where social and gaming worlds are far more compelling?

by: Rick van der Wal via Business and Games Blog

by: Gary Hayes

“Games are just games aren’t they, all the same thing?”. Wearing my Director of LAMP hat develop and training industry producers (working through the Australian Film TV and Radio School) I come across many traditional producers of media who just don’t ‘get’ games.