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Presentation: Thoughts on Marketing Accountability

by: Alain Thys

In the 20 years I've been in business, keeping score has been simple.  When I hit double-digit growth and profit numbers for Mexx or Reebok ... times were good. When my dot-com incubator imploded ... times were bad.  Yet for the years I've had "marketer" on my business card, I've never been able to figure out whether the near € 100 million I've helped burn, really made a difference.  And that bothers me.

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PR Disasters Lurk in Web 2.0 Chicanery

by: Roger Dooley

The good news is that companies, even big ones, are waking up to the power of online communities, and that they are taking steps like starting their own communities for discussion, ratings, reviews, and social networking as well as participating at other sites. The bad news is that sometimes they get carried away.

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devalued manager status could explain collaboration / wikinomics surge

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Dear Marketers, Stop Creating Replicas Of Your Shops In SecondLife

by: Karl Long

In what appears to be the greatest lack of imagination since someone put a radio show on television marketers continue to build shops in secondlife. Just stop it, secondlife is an environment where you can build anything, ANYTHING, replicas of buildings are about the most mundane thing you can possibly build there.

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Clean Water and the Tao of Dow

by: Joel Makower

Dow Chemical announced last week that it would develop new technologies and solutions "for creating safer, more sustainable water supplies for communities around the world."

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