image crisis

Dangerous Underwear

by: Jonathan Salem Baskin

It took an LA traffic cop to discover that Victoria's Secret underwear can be used as a dangerous weapon. No, not dangerous like oh-you're-so-pouty-dangerous, but as in actually harmful.

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Not So Fast

by: Jonathan Salem Baskin

Denon has been trying to sell a $500 Ethernet cable for going on two years, and the social mediascape won't let it get away with it.

It's utter nonsense, of course, following in the hallowed and profitable clamshells of Monster Cable. Here's part of the product description:

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The Celebrity Blogger as Brand Ambassador

by: Iqbal Mohammed

In a recent blog post, Brants raises an interesting question : How should a celebrity endorser who also blogs react in a crisis afflicting the brand? Should he be true to his brand or to the spirit of blogging?

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Letting Primark Engage the Debate

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Can You Blog Your Way out of a Crisis?

by: Mark Rogers

I am addressing a CBI conference this week in Birmingham, UK, where the agenda is to discuss Crisis Management and digital media.

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Dell - Is the Social Media Cure Working?

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I Want to Be in Advertising ... The Video

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Earn a Seat at the Revenue Table – Part I

by: Jon Miller

Who is in charge of revenue at your company?

In most B2B companies, the Sales Department owns the revenue pipeline. Marketing may play a supporting role by supplying leads (that probably get ignored). But in these companies, Sales controls the revenue process and is accountable for top-line growth. As a result, Sales holds the most political power of any function.

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“Syriana” and the BP Pipeline Controversy

by: Michael Hoexter

This week I finally got around to renting “Syriana” on DVD. “Syriana”, multiply nominated for the Oscars last year, is the latest movie by Stephen Gaghan, the writer/director of “Traffic” which was also recognized with numerous awards.

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