Ilya Vedrashko

Quote of the Day

by: Ilya Vedrashko

"They collect followers on Twitter as proof of how brilliant they are at social media marketing, without realizing the irony that they are just turning their Twitter feed into a broadcast medium that reaches more people than they could possibly hope to have a "relationship" with."
- Kevin Rothermel

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Ad-Skip This: TV in Contact Lenses

by: Ilya Vedrashko

"Televisions could be fitted into contact lenses within ten years, according to analysts. The sets would be powered by the viewer's body heat, according to Ian Pearson, a so-called "futurologist" who has advised leading companies including BT on new technologies." -- Telegraph

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Working on an Anti-Smoking Campaign?

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B2B Marketing with Viral Videos: Watch It Shred

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Social Marketing Down on Hype Cycle Graph

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Imagine Ikea in the White House

by: Ilya Vedrashko

I like just about everything about Ikea that's not its furniture (nice mattresses, though), and this timely Embrace Change campaign is no exception (via AdRants).

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Promotion: Give up Ten Friends, Get a Whopper

by: Ilya Vedrashko

Whopper Sacrifice: Delete 10 Facebook friends, get a free cheeseburger. Brilliant. There's already a group of people who offer themselves up for sacrificial befriending.
-- via CNet

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MIT CMS Class Notes Online at MIT OCW

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19 Tips for In-Game Advertising

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ROI Math for Brands on Twitter

by: Ilya Vedrashko

Tweetwasters, a new Twitter-based toy,  calculates the total amount time you spent twittering by multiplying all your tweets by 30 seconds (a conservative estimate, in my opinion, since you probably spend more time reading than typing).

I thought it would be interesting to check a few of the brands I follow (the links are to the corresponding tweetwaster pages):

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