Ilya Vedrashko

All Your TVs Are Belong To Hollywood

The FCC "approved a request to allow companies that sell movies via video-on-demand services to activate signals that would block the copying or other re-use in home entertainment systems of recent releases." (NYTimes, via @stellawongo)
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The Evolution of Advertising in Sports Video Games

This is a rerun of a series of blog posts I did back in April 2006 while researching things for my grad thesis (bonus: an unpublished chapter on history). It documents the evolution of advertising in sports video games published by Electronic Arts between 1983 and 2006. Since many AdLab readers probably haven't seen it, and the stuff is pretty fascinating, I thought I'd repost it. The original raw research notes follow. Some links may since have expired.
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Future: Cell Phones as Personal Information Filters

This article was originally written for and published by Canvas8 in November 2009.

Pay no attention to the man holding the receiver; it’s the phone itself you’ll need to impress.

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Debunking the Ad Contrarian

Like many of you, I enjoy reading The Ad Contrarian blog, ran by an agency CEO Bob Hoffman. In a sense, TAC is the ad industry's Perez Hilton: he draws in crowds by doodling on faces of today's idols; more often than not that's online advertising in general and social media in particular. Some of his posts are right on target, others are wildly off, but all are usually entertaining.

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iPad: The Swiss Army Knife of Media Consumption

I got to play with the iPad at work and here's what I think.

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iPad Media Coverage Thirty Years Ago

This news clip about Compuserve's (?) experimental news delivery service from 30 years ago is a lot like the iPad coverage we have all been enjoying over the past month. "Imagine, if you will, sitting down to your morning coffee, turning on your home computer to read the day's newspaper. Well, it's not as far-fetched as it may seem."
-- via

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The Last Inaccurate Video on Earth

Look, ma, another graph that has nothing to do with reality! (There's a whole book of those.)

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Spam Serialized

Maybe this is, like, email marketing 101 (and if so, please leave a comment), but the introductory series of four emails American Airlines sends to its new frequent flier members struck me as unusual. Wonder what it does to open rates.

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Telling a Story with Fantasy Interfaces

Here's a recent quick interview on NPR with Mark Coleran, the designer behind FUI (fictional user interfaces) that have appeared in many well-known movies: "What [a movie character] sees on that monitor looks nothing like what you have on your home computer. That's because it wasn't designed to surf the Internet or do your taxes."

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Video of Moscow's Billboard Porn Hack [NSFW]

Pics or it didn't happen.

By now, you have probably seen the AP story from Moscow about how a billboard on a highway near Kremlin was hacked to show porn. I also bet you haven't seen any pictures of the hack unless you know your way around the Russian corner of the blogosphere. AdLab to the rescue!  The video (via) is after the jump and is very NSFW.

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