Ilya Vedrashko

Game-Based Marketing: Book Review

Contrary to what the authors suggest, your marketing program is not going to be automatically fun if you simply slap points and a leaderboard on it.

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Influence Is Not Star Juice

"Influentials" is a funny word that makes me think of someone sick with influenza, with a runny nose and a feverish delirium. That aside, Merriam-Webster offers an amusing definition of influence as "an ethereal fluid held to flow from the stars and to affect the actions of humans."

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Wireless Power Lightens Up Cereal Boxes

"eCoupled intelligent wireless power is so flexible it can actually be printed directly onto packaging. A low-cost enhancement to product packaging, printed coils allow real-time communication from the package to the store shelf, and then to the store’s inventory management system.

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Ten Years of "This Will Be The Year Of"

"2000 will be the year of free Internet" (IDC)

"2001 will be the year of the Internet appliance." (Chicago Tribune).

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Will Agencies Become Publishers?

A few years ago, when I was doing presentations about web 2.0, I had a deck about the democratization of media. It was the usual stuff I like to call "media Marxism" (aka social media): how the means of media production were now in the hands of the proletariat, how content capitalism was giving way to the new order, and a lot of other things I and many other people were discovering at the time.

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Things That Should Have Happened By 2011

When I started to look at predictions for a living back in 2006, I remember how 2011 was this big banner year against which most forecasts were made. I guess partly it was because 2011 was at the end of a five-year horizon, and partly because it was conveniently removed into the next decade. Whatever the reason, I've been patiently waiting for this year to arrive to check back on some of the more feisty predictions made in the outset of the 2.0 boom. And now this time has come.

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Re: On Infographics and Chartoonery

Just saw Noah's post about infographics where he is writing about "the entire phenomenon of turning a whole bunch of information into a pretty, but mostly incomprehensible, picture and presenting it to the world."

I've done my share of data collection and presentation; some of the stuff is fairly complex with hundreds of data points packed in one image, other stuff is more like this classic parody from Flowing Data. What I have found out is that both forms have their place. The latter, or as Tufte put it, "chartoonery", has been useful when:

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15 Stories from Fast Company about the Future of Advertising

FastCompany yesterday made a splash with its The Future of Advertising piece. It's not the first time the magazine offers predictions about the ad industry. I've looked through the first 100 issues published between 1995-2005, and found at least 15 stories describing how broken the ad biz is and offering some version of its future; that's at least one story published every year.

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Ten Good Decks

SlideShare is a great service and a huge repository of slideable wisdom, but it doesn't make it easy to find good stuff. In my four years with the site, I've favorited about 25 presentations. Below are the ten I wanted to share. You have probably seen some of them before.

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Mad Men against the Machine

Last month, I was on a panel at a FutureM "Flying Cars Are Here" event. I talked about robots, which in retrospect turned out to be surprisingly timely: that same week, AdWeek ran "Machine-Built Brands" and AdAge wrote about "Glitch in the Coming Advertising Singularity". The accompanying slides are on Slideshare and are also embedded at the end. Below is what I talked about.

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