IKEA

IKEA 365 Campaign

I'm rather intrigued by the concept behind this campaign (from earlier this year). To show their versatility, IKEA in Holland made a different TV ad for every day of the year. It's a wonderfully disruptive idea.

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3rd Annual Top 5 HBR Breakthrough Ideas

by: John Caddell

… in which we winnow down Harvard Business Review’s yearly list of 20 breakthrough ideas to a manageable 5.

1. The Business of Biomimicry, by Janine M. Benyus and Gunter A.M. Pauli. Many of the most important new innovations we’ll see in 2009 and beyond will involve borrowing and inspiration from nature’s processes.

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Imagine Ikea in the White House

by: Ilya Vedrashko

I like just about everything about Ikea that's not its furniture (nice mattresses, though), and this timely Embrace Change campaign is no exception (via AdRants).

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I'm Your Number One Fan

by: Jonathan Salem Baskin

I’m at the Forrester Marketing Conference in Los Angeles, which kicked off with a spiel about a woman in Cincinnati who pretty much dedicated her life to Ikea.

After regularly driving hundreds of miles to shop at the closest locations, she took it upon herself to campaign for a store closer by. Well, that, and a whole lot more:

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BP in SimCity Societies, Ikea in Sims

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Furniture 3D Models in Games and Google Earth

by: Ilya Vedrashko

I wrote before about Google Earth and SL-like games becoming increasingly alike. Here's a nice illustration.

An Ikea bed model for Sims 2.

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