Idris Mootee

The Economics of Happiness. What's Your Strategy? Life Needs to Have a Triple Bottom Line. B-School Is the Perfect Place for That Experiment

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Can Search Engines Turn into Prediction Engines? We Are Not Only Searching Online but Could Be Influencing the Real World

by: Idris Mootee

We all know how bad the real estate market is. Although the pace of the housing slow down is now decelerating, but there is no bottom in sight. And seasonally, we usually see an uptick in activity in Aug, as last minute closings take place before the new school year begins. No such bump happened in Aug 08, as sales slipped 2.2% for the month. Is this the bottom? Who has the answer?

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A Brief History on Modern Advertising. And if You Think Mass Advertising Builds Brands, Think Again

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Innovation Is the New Management Consultancy. Design Is the New Advertising Agency. How Fuzzy the Boundaries Have Become...

by: Idris Mootee

I was meeting with a friend Adam Oliveira and his biz partner Adrian today and it is exciting to hear that they are starting a new digital agency. More and more people wanted to break out of the old agency mode. We can probably expect a big shift to digital marketing as we move in and gradually out of this recession. Digital marketing will shine through this downturn. (design illustrations by Ashley Payne).

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What Do You Know about Strategy? Here's a Keynote Presentation on Innovation and Strategy

by: Idris Mootee

One problem we face today is that strategy and vision are feeding the mistaken belief that developing exactly the right strategy alone will enable a company to beat competitors. Strategy has long been championed as the blueprint for organizational success. Strategy consultants are the private think-tanks of CEOs.

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How Clients Are Showing Interest in Digital Agencies to Serve as the 'Lead' on Integrated Marketing Efforts

by: Idris Mootee

Ad agencies are cutting people across the board responding to budgets cut from clients. WPP does not expect to see any significant economic recovery before 2010 which is likely be the case. In additional to cost cutting and recruitment freeze across much of the group, they are also announcing plans to relocate the company's tax base to Dublin, a move which the company expects to provide significant tax savings.

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What's Transformative Advertising? Here's One that Shapes Public Behavior.

by: Idris Mootee

Governments often use mass advertising to educate and shape social behavior. The results are often mixed and we all understand it is not easy to have a change in human (public) behavior. Upgrading faster police cars is definitely not the solution. Here's an innovative idea from a Latvia agency.

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Herman Miller's Next Innovation Is in Clinics and Hospitals. How about the Aeron Wheelchair?

by: Idris Mootee

"Renji Murata PSE CDB Chair" was created by the famous illustrator, artist and designer, Renji Murata. Renji "Range" Murata is a well-known Japanese artist known for his unique style combining Art Deco and Japanese anime elements. He is best known for his conceptual design work on anime series Last Exile and Blue Submarine No. 6. This a great chair for reception area, curious to see if peole would seat on it.

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Marketers Are Partly to Blame for Commodization by Providing too Many Choices. Marketers Need to See 'Less Is More'

by: Idris Mootee

Choices are a two-way sword. Common sense tells the more choices the better and as consumers we welcome more choices. We are all overrun by brand names, product choices, delivery choices, pricing options and payment options. These explosions of choices together with rising mistrust of corporations together; a bland corporatization of the world, and people just don't know what to believe anymore. More choice can mean less consumption. Companies need to rethink their portfolios.

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Innovation Comes in All Sizes. It Is Often the Result of Combining Two or More Ideas to Create a Third One

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