Idris Mootee

Understand the Yin and Yang of the Truly Creative Mind

by: Idris Mootee

My first blog post last year was “Your New Year Resolution-Unlock Your Creative Mind”, so I decided to start this year with another post on the “creative” mind. There are lots of myths around what is the "creative class" and how they are often associated with jobs linked to design which is absolutely not the case. You can be very creative but never trained in any design discipline.

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Who Do You Think Are Best Equipped to Help Companies to Get Out of This Economic Mess? It Is the Designers, Not the Economists.

by: Idris Mootee

This has been a good week that I have some time to organize my life and do a little planning for the next 12 months. It is not a luxury but really a necessity. Time is a precious commodity for me.

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Big Advertising Agencies Are Needing Bailouts Too. Bailout Is Never Any Real Solution. This Is Part of an Industry Evolution.

by: Idris Mootee

We had a great company Christmas party last evening and it has been a very good year. I am grateful and very proud of the people that we have, everyone is carefully hand picked, not only every one of them is smart, creative and passionate for what they the do and strive for excellence. The Indian food and musicians were great too. I think we should play live music ourselves next year. Should start practicing now.

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Brand Experience Innovation Ideas that Promise to Fly Even in a Recession

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Just in Case You Didn't Know. Shareholders Don't Create Value, Managment and Employees Do. Shareholders Only Provide You with Capital.

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The Impact of Corporate Social Responsbility - from Creating Customer Goodwill to Influencing Social Standards

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Thinking about Getting Rid of Your HR Department? It's about Time to Seriously Rethink the Role of HR

by: Idris Mootee

Human Resources was once a professional practice. Some how something happened and it is not what it was supposed to be. Instead of becoming a business partner of the CEOs and CFOs, they have become irrelevant. When I read about conferences around “strategic HR leadership”, I find it funny. HR today are, for most practical purposes, neither strategic nor leaders. Here ‘s the conference’s mission:

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The Next 24 Months for Luxury Brands...... Innovate or Die

by: Idris Mootee

In London this week for planning sessions. Did enjoy some quality time Sunday with my sister’s family including a quick visit to Portabello Road and then lunch at the Mandarin. This year Christmas’ decorations are done with a budget in mind and you can see it is not like other years. High Street retailers suddenly look main street.

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Do You Know the Difference Between White Eggs, Brown Eggs or Painted Eggs? Or Can You Tell the Difference Between Quarter Pounder and Big Mac?

by: Idris Mootee

Are we heading towards where all products are pretty much the same or all products will have some minimum level of differentiation to survive? Name me some products that doesn’t matter what the price or the brand is, the products are still the same? Water? Tomato puree? Sugar? Milk? Or eggs?

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Learn to Master the Four Patterns of Thinking to Unleash Your Mind to Perform on the Next Level

by: Idris Mootee

Who are you? You probably have some ideas of how your mind works. Do you? A designer with a strategic mind? An artist with a business mind? A strategist with an engineer mind? An cosmetic surgeon with an artist mind? Are you a marketer with ADD? Are you a designer with a cook's mind? Are you a politician with the mind of a criminal?

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