Idris Mootee

5 Things Companies Must Do Now to Making This Downturn into an Upturn

by: Idris Mootee

Can we see the future of capitalism? Does it have one? We have pushed capitalism to the extreme and exposed the worst side of it. Yes, capitalism has two sides. The good side is the part that appeals to our self-interest. It gives entrepreneurs a free hand to pursue their ideas in the marketplace, and create wealth, jobs and economic progress in the process. The bad side of capitalism is that it's not good for sustainability.

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Viral Video Is a Secret Weapon Many Are Still Learning to Use. It Is Highly Engaging. Advertisers Ask Why Are We Paying for Reach when What All We Want Is Engagement? Think Viral!

by: Idris Mootee

When most people think about viral videos, they think of a crazy idea (often funny) that is irrelevant to the brand and put it out there to see what happens. The field has gotten much more crowded in the past 12 months but the behavior of sharing video is more common and bloggers help create more space for that. iPhone is another factor.

 

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'Clients Realize That to Succeed at Their Own Projects, They Need to Think like Consultants' - according to Consultant News. Not Sure It Is a Good Idea.

by: Idris Mootee

“Clients Realize That to Succeed at Their Own Projects, They Need to Think Like Consultants” is the headline of article from the Consultant News published by Kennedy Consulting Research. Clients shouldn't think like consultants, read on to understand why.

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'The U.S. Is a Failure at Innovation' according to Bruce Nussbaum of B-Week. What Are They Talking about Here?

by: Idris Mootee

Bruce Nussbaum’s (B-week) wrote a post with the title “The U.S. Is A Failure At Innovation.” That caught my attention. What was he talking about? Despite what's going on today, I believe US is still the most innovative country in the world and there are plenty of examples and reasons.

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Random Thoughts on Empathy, Intuition and Strategic Vision

by: Idris Mootee

I attended a small gathering this evening at the Rotman DesignWorks with visiting author Dev Patnaik, Founder of Jump Associates, Author of “Wired to Care: How Companies Prosper When They Create Widespread Empathy”. The topic was “How Your Business Can Prosper When You Create Widespread Empathy”. He is an advocate of empathy for business people as it helps them discover unseen opportunities when they develop a personal and empathic connection with the world around them.

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On Customer Empathy: A Tale of Two Customer Experiences. Apple Versus HP. HP Is the Gold Standard.

by: Idris Mootee

Continuing on the subject of empathy, Empathy is key in customer service and it’s not something you can embed in a script or redesign process flow to make it happen. Especially in call centers, medical services, technical support, hospitality — places where expectations are high and people feel vulnerable … those are the place we need applied empathy to convey to the customer that they understand them and truly care to help resolve their issues. Not reading from a script.

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Service Design Innovation Can Rejuvenate Many of Today's Mature Retail Businesses.

by: Idris Mootee

This is the toughest time for retailing since many decades. It is also a perfect storm for many retailers from department stores to chain stores to refocus and strengthen their core and rethinking positioning. Many department stores and fashion chains have been operating without a real strategy for a long time, many turned themselves into landlords.

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My Advise to Executives - Use the Next Six Months to Invest in Innovative Capacity and Strategic Agility. Think Spitfire.

by: Idris Mootee

It seems as businesses have been anticipating and preparing for this downturn for 2 years, constantly predicting it and pushing it off as long as we could, all the while listening to CNN telling us it was just around the corner. And now that it is here and the media is making it worse by repeating the "R" word thousands of time a day. Every news story seems to have the addendum "in a downturn or recession" attached to it.

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Designing the Microsoft Retail Store Experience. Here Are Three Good Ideas.

by: Idris Mootee

Microsoft last week announced it’s plan to start opening retail stores everywhere in the country, people immediately think of Apple stores. But what is Microsoft going to sell? Microsoft makes very little of it's own hardware unlike Sony. But even Sony’s retail strategy is questionable. The Sony stores are so boring. Remember those IBM stores that existed 10 years ago? Even the Nintendo store in NY City is nothing more than a showroom.

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The Coming Transformation of Broadcast Media. It Just Has to Be Google-ized and Facebook-erized.

by: Idris Mootee

Here’s an interesting question: Is traditional media on a permanent decline? Will they ever recover in full when this downturn is finally over? The media companies are watching their life blood -- advertising -- erode at a rate not seen in a generation. No one knows how this will turn out as evidence of audiences increasingly get more and more fragmented and less accessible to mass marketing is becoming clear.

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