Idris Mootee

Building on the 140 Platform. What Will Twitter Do Next? Twitter TV or Twitter Dating?

by: Idris Mootee

Twitter is touching more people than NYT or WSJ (ok it may not be a fair comparison). Add to the fact that a lot of Twitter users rarely hit the hyper-text-transferred-to-the-browser page, but rather use through a desktop and/or mobile app, and the figure gets even more impressive. Twitter is continuing its unstoppable move forward.

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Forget the 4Ps of Marketing. Let's Talk about the 4Ps of Sustainable Business Strategy: People, Planet, Purpose and Profit. Now that's Business Transformation.

by: Idris Mootee

Whether we are talking about innovation, technology or public policy, we often come up with solutions that creating more problems than they are supposed to  solve. Given the enormous complexity and almost un-manageable challenges ahead, what do we need to do? What seems to make sense doesn’t do it anymore.

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Intuition Is Important to Innovation. So You Ask Yourself Are You 'Intuition' Gifted? If Not, Here's a Few Practices to Help You Improve It

by: Idris Mootee

We all understand why intuition is important for innovation, and it is least understood. I was trained to apply intuition but follow up by fact-based analysis to back up the hypothesis. Intuition is generally defined by 1/ immediate apprehension by the mind without reasoning. 2/ immediate apprehension by a sense. 3/ immediate insight that points to the direction of a solution.

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Three Secret Weapons of Innovation: Sensemaking, Weak Signals Reading and Futuretyping. Which One of Them Do You Currently Practice?

by: Idris Mootee

Welcome to the 24hr Innovation Marathon! That’s right! This post is part of “My Half Time Pep Talk for 2009,” a collection of posts about innovation on a variety of blogs, as part of the Board of Innovation’s 24 Hours of Innovation event started 3am May15 (Central time) to 3am May16. 

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There Are Three Types of Businesses in This World. Either You Are Selling 'Bandages', 'Snake Oil' or 'Transformation'. The Problem Is It Is Never Easy to Tell the Difference.

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Any CMO Health Check Can Uncover the Following: Chronic Social Media Phobia and Brand Equity Ulcer

by: Idris Mootee

The challenges faced by the CMO and senior marketing execs today speak to many of the fundamental strategic as well as structural problems underlying marketing organizations and the external environment. The proliferation and fragmentation of media as well as the as the over-branding of everything is causing the jobs of many CMOs.

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What Is Social Branding? What Makes a Brand Social? What Do You Need to Do to Become a Truly Social Brand beyond Just Getting into Facebook and Twitter?

by: Idris Mootee

I remembered talking to a group of senior marketing executives two years ago, the topic was “Branding 2.0 Is to get social” and many were scratching their heads and weren't sure what I was referring to. To answer the question "what's social branding?” we need to understand what branding is?

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What Does Innovation Mean or Does It Mean Much These Days? Why Is Innovation so Hard? What's an Idea Worth?

by: Idris Mootee

The word “innovation” has never meant much or less when it is so overused. I was looking at some 25 annual reports on my desk and 19 of the 25 uses the word “innovation” extensively throughout. To create innovative offerings and new differentiation requires the strategic alignment of an organization’s goals, people, resources, and culture and at the same time the purposeful misalignment of thinking and working styles in order to generate innovative ideas.

 

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The Rise and Fall and the Coming Transformation of Madison Avenue. What about the Future of Advertising?

by: Idris Mootee

WPP finally decided to fold (or merge) the agency Enfatico created only to serve Dell after 16 months of operations. I never quire understand the rationale and the logic of doing that. Now it will become part of Y&R. This may have something to do with the current climate but it is destined to fail. I've never seen something like this can work and you might as well brig it in-house which we understand the pro and cons of doing it.

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The Secret to Successful Innovation for CPG Companies Is Knowing How to Fail Early, Fail Cheaply. P&G Knows It Is Important to Master the Art of Failing.

by: Idris Mootee

Here’s another innovation from a Japan’s sake (Japanese wine) company. Japan’s younger generations tends to look at nihonshu (what they think of as Japanese sake) as “oyaji-kusai,” which translates in the nicest way possible as “reminiscent of a middle aged man.” 75% of young women aged 20-30 hardly ever drink them and the Sake Brewer’s Association is trying to to fix this. This is not just an image problem, it is also the product.

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