With a cheeky little link to Tom Kelly’s The Art of Innovation, Roberto Verganti (author of Design Driven Innovation) suggests in not so many words that User Centered Innovation, IDEO’s claim to fame, is dead.
by: Joel Makower
by: David Armano
Let me be clear. I'm not saying we shouldn't have a "creative" group,
or a strategy group or a tech group etc. What I am saying is that the
"department mentality" needs to go away—like permanently.
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