ideas

What Does Innovation Mean or Does It Mean Much These Days? Why Is Innovation so Hard? What's an Idea Worth?

by: Idris Mootee

The word “innovation” has never meant much or less when it is so overused. I was looking at some 25 annual reports on my desk and 19 of the 25 uses the word “innovation” extensively throughout. To create innovative offerings and new differentiation requires the strategic alignment of an organization’s goals, people, resources, and culture and at the same time the purposeful misalignment of thinking and working styles in order to generate innovative ideas.

 

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TED and the New Economic Reality

by: John Winsor

I'm just back from my first TED conference and am still buzzing from the energy and learning. It's going to take a few days to make sense of all of the wonderful things that were shared. More than the talks, it was incredible to be with so many amazing, optimistic and motivated people.

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Messages From the Future

by: John Winsor

I've been hanging out here at the 4A's Account Planning conference in Miami. One of the presentations that was inspiring was from Mark Earls and Domenico Vitale. They allowed for a lot of co-creation in their session and started with this provocative video, above.

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Brand Experience Innovation Ideas that Promise to Fly Even in a Recession

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Ten Half-Baked Advertising Ideas

by: Ilya Vedrashko

Today, we are raiding Half Bakery for a glimpse of the improbable advertising future. Put your sunglasses on; the brilliance of these ideas is blinding.

1. Advertishoes. "Replace the soles of your shoes with soft rubber, impregnated with chalk or ink, that squashes out onto the ground as you put your foot down. Similar to a self-inking rubber stamp."

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Innovation Comes in All Sizes. It Is Often the Result of Combining Two or More Ideas to Create a Third One

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The Long Tail and the Big Idea

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Footnotes to : the Tyranny of the Big Idea

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Everyone Has Ideas, How You Execute Them Is What Matters

by: Design Translator

Fellow designer blogger KK has uncovered a great representation on the value of ideas in relation to a success of a business. Derek Sivers, in his post for O’Reilly, conceptualises an idea vs. execution formula, which I have reproduced here. Sivers writes:

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Everyone Loves Innovative Ideas But No One's Doing Anything About It?

by: Idris Mootee

How often we hear that managers complain about their innovative ideas are not heard and that  everyone is only interested in the immediate bottom line?

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