What Does Innovation Mean or Does It Mean Much These Days? Why Is Innovation so Hard? What's an Idea Worth?
by: Idris Mootee
The word “innovation” has never meant much or less when it is so overused. I was looking at some 25 annual reports on my desk and 19 of the 25 uses the word “innovation” extensively throughout. To create innovative offerings and new differentiation requires the strategic alignment of an organization’s goals, people, resources, and culture and at the same time the purposeful misalignment of thinking and working styles in order to generate innovative ideas.