IBM

Serious Games Pioneering How We Will Learn & Work In The Future

by: Eliane Alhadeff  (via Business & Games)

For most people, video games mean entertainment, like TV or the movies. But their true meaning may be much bigger, impacting every aspect of our world, from education to business, society and culture.

IBM explores how video games may impact every aspect of our world, from education to business, society and culture.

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IBM's Version of Advertising Future

by: Ilya Vedrashko

IBM researchers talked to a bunch of consumers and executives to come up with their "The End of Advertising as We Know It" report (full report, PR summary). Key findings:

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A Wake Up Call From Big Blue

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Ten Questions with Polly LaBarre

by: Guy Kawasaki

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IBM + Innovation

by: David Armano

Is IBM innovative?  Guess that's arguable, but there's no doubt that between efforts like Titanium laptops and the "IBM innovation" campaign—they are trying to create this perception.

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