human needs

Food, Shelter, and Big Words

Decades ago, Abraham Maslow proposed that humans had a hierarchy of needs, with food being at the most basic level of biological need and shelter one step above as part of a “safety” need. He may have been on the right track, according to new research led by Marcel Just at Carnegie Mellon University. The researchers exposed subjects to a series of nouns while monitoring their brain activity in an fMRI machine, and recorded which areas of the subjects brain were activated by each noun.

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'Marketing Metaphoria'--the Deep Yearnings Behind the Products We Buy

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The Power Point That Made Me Cry (Because I Was Happy)

by: Karl Long

Your mileage may vary but some of the themes in this slideshow “happiness as your business model” resonate so deeply with me it literally brought tears to my eyes.

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Maslow & Branding: Wrap-Up

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