Hollywood

Before You Innovate, Understand the Business Model of Your Industry

The term "business model" is often bandied about in the mainstream media as a way of capturing the essence of how a company makes money. To keep things simple for the home gamers, the media usually reduces the term "business model" to something impossibly simple - as in "advertising" or "paid subscriptions." When you talk to insiders, though, the reality is often much more complex and textured. In some cases, the way you think an industry makes money turns out to be nothing more than fiction.

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The Sims in live action?

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Hollywood, Through a Green Lens

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Hollywood Goes Neuro

by: Roger Dooley

Neuromarketing is coming to a cineplex near you. In an interview with Caltech’s Steve Quartz, The Guardian reports that movie makers are starting to use fMRI brain scans to evaluate consumer preferences and predict future recall of promotional trailers.

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