It’s no surprise that the company behind the much-praised Aeron chair – Herman Miller – would embrace a compelling design ethos. The exquisitely-designed chair is featured in the Museum of Modern Art’s permanent collection, after all.
And yet, I was captivated by a recent presentation by the company’s director of insight and exploration, Gretchen Gscheidle. (Thanks to the folks at San Diego’s CONNECT, for putting on the terrific seminar.) As Gretchen outlined Herman Miller’s ten principles of design, I found them at once simple and profound.