Helge Tennø

How Do We Move on from Appiness?

In the mobile world Appiness is a term used both by Apple and app-producers. The term has had a great ring to it in 2010. But everybody knows that in order for mobile to move on; from being a novelty to finding a seat in every organizations marketing communications and business strategy, something will have to happen. But what?

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Is Technology Outracing the Creative Industry?

The way brands and agencies have combined new technology with their sales, marketing and design strategies, give the impression that technology is outgrowing the creative and communications industry almost ten to one.

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Designing Identities Part 3 - Insight and Process

The third and final part of an article on creativity, design and identity was published last week on popsop.com. This last installment discusses the amount of sameness and identical thinking behind our processes for discovering new ideas. And proposes one alternative solution…

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Social Media 2012

I’m not a big fan of the term Social Media. It might be that it translates poorly into Norwegian, the fact that it sounds like its the technology that is social – not how it enables interaction between people or identities, or that I find the term itself invites us to a limited set of ideas in regards to what it can facilitate.

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Designing Identities Part 2 - The Communication Pyramid

If creativity and design is the process of exploring and articulating the product, then what is the product?

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Designing Identities Part 1 - Creativity and Design

The way we are making and selling design is becoming generic and confusing. One of the challenges is that design, as creativity, is described as a product, an end goal. When the fact is that neither design nor creativity is a result, it’s a description of how we get there not what we will end up with.

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New Business Opportunities in Retail

Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all about destinations, to integration into every aspect of business:

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