Helge Tennø

Ignite us

What is marketing in 2013? How do you ignite your ambassadors and the makers of things?

The following presentation was held for Microsoft in Lisbon on the 20th of February 2013.

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Believe in bigger things: There is no social media

We need bigger perspectives; there is no such thing as social media – what are the larger business opportunities created by consumer engagement?

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Having original ideas in a world of collective thinking

Does our new collective creativity introduce pitfalls and potentially limit our creative processes and originality? Should we be more aware of a possible self-inflicted filter bubble when it comes to how new tools affect our creative habits?

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How Do We Design for the Everywhere?

How do we design for the everyware? How do we design without screens, visual cues, without interruption or having the opportunity to demand exclusive attention?

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Positioning

In an era of customer self-realization and engagement, excellent customer service and technological advantage is not enough. Innovation and development based on generic drivers does little more than just that; create generic companies.

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Communication – Turning a Media and Content Tool into a Business Instrument

In order to become a more central component of business strategy the vernacular, thinking and application of communication needs to mature – from a content and media tool to a more versatile business instrument.

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Solving a 1976 or 2012 Problem

The year is 1976, Dieter Rams, who is most renowned for his innovative design work for Braun and Vitsoe, is on stage in New York talking about the importance of design as part of the business strategy: (source)

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A Niche in Our Own Industry

Does technology affect people – or just our access to them? This has been a popular question, which has defined much of the discussion concerning the digitization of communication for the last ten years. Unfortunately it is slightly irrelevant. And more importantly – and critically – it has managed to distract us from seeing the other important changes we are facing.

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We Are in Culture Not in Sales

When the mobile and social web combine they create the basis for a completely new Internet. Which radically differentiates itself from the shape of the current one.

Why is the mobile social Internet different from the old Internet?

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The Creative Business Problem

What is the creative industry selling? Ideas… The time when ideas had currency is long gone.

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