Helge Tennø

Every time you choose a model like e.g. a business model canvas or a customer journey you are choosing which information is important to you and which information is not.

e.g. if you map a customer journey for a trip from home to work using public transport you are saying that how many buss drivers there are is not a part of your problem to solve, or that you don’t need to calculate in the scarcity of busses, cost of fuel or the city’s traffic or noise pollution regulations.

By referencing several of the current changes as social media we limit the perspective and reach of our ideas.

To develop the next generation services and products companies need to answer a very simple question: What job is the customer hiring the product for?

There are strategies for sales, communication, marketing, media, online, business, mobile, retail… almost anything, with the exception of those the strategies in the end are for; the customers.