Guy Kawasaki

by: Guy Kawasaki

Psychologists dub the tendency to presume that others react to the world in the exact same way we do as "projection." For example, an entrepreneur is reluctant to schmooze and unwilling to discuss his company in social settings for fear of annoying potential customers and investors.

by: Guy Kawasaki

These videos are my recent attempt to explain the art of raising venture capital. They are part of the Montgomery & Hansen online learning site and conference. For example, to learn about financing agreements and the term-sheet process, click here.

by: Guy Kawasaki

These are the winners of the Slideshare World's Best Presentation Contest. Notice the use of pictures and graphics, big fonts, and minimal text. Check them out!

First Prize

by: Guy Kawasaki

The Pope dons red Prada kicks, politicians break out red ties in election season and that darn Netflix package always seems to stand out in a crowd of manilla and ivory mail. Why red? Do humans have a penchant for the rainbow’s most fiery color?

by: Guy Kawasaki

by: Guy Kawasaki

Scientists in two studies at the University of Virginia discovered that softball players and golfers who had good days perceived balls and golf holes as larger than the players who had bad days. The question is, Did this difference in perception cause the player to have better days or did the day's performance cause the players to perceive the ball and holes as bigger?

by: Guy Kawasaki

My buddy David Szetela writes a new column for SearchEngineWatch called "Profitable PPC." In his first column, "PPC Advertising: Art or Science?," he mentions a book called Scientific Advertising by Claude C. Hopkins. The book was first published in 1923--long before TV or online advertising. Hopkins is the inventor of test marketing, coupon sampling, and copy research.

by: Guy Kawasaki

by: Guy Kawasaki

by: Guy Kawasaki