Guy Kawasaki

Reality Check: Fanpop

by: Guy Kawasaki

Fanpop is a network of social portals where communities of fans can discover and share content and participate in discussions around their favorite topics of interest.

Fanpop, consumer generated media, social media, music, Guy Kawasaki

September 22, 2006

The Art of Distribution

by: Guy Kawasaki

viral, entrepreneurship, startups, distribution, Guy Kawasaki, monetization, sales, traffic, revenue, online, products

September 13, 2006

Why Smart Companies Do Dumb Things

by: Guy Kawasaki

employees engagement, budget, decision making, CEO, people, companies, Guy Kawasaki, management

September 7, 2006

The J Curve of Online Reviews

by: Guy Kawasaki

As a follow up to Online Reviews and Small Businesses, check out this posting about the J curve of ratings. The most salient paragraph is:

ratings, Guy Kawasaki, customer insights, reviews, online

September 5, 2006

Online Reviews and Small Businesses

by: Guy Kawasaki

One of fortunate outcomes of the “democratization of information” is that anyone can now be a critic.

B2C interaction, reviews, customer insights, consumer control, consumer generated media, Guy Kawasaki, online

August 28, 2006

Book Preview: Word of Mouth Marketing by Andy Sernovitz

by: Guy Kawasaki

My buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new book called, duh, Word of Mouth Marketing.

book review, Andy Sernovitz, word of mouth, Guy Kawasaki, marketing strategy, customer experiences

August 26, 2006

This is a video of “Startup Success,” the Churchill Club’s annual look at what it takes to build a successful startup. This panel of five Silicon Valley entrepreneurs discussed the challenges and critical success factors necessary to reach the promised land. August 17, 2006.

Moderator: Guy Kawasaki, Managing Director, Garage Technology Ventures

Speakers:

Guy Kawasaki, startups, video, entrepreneurship

August 16, 2006

Ten (Okay, 13) Questions with Libby Sartain, Chief People Yahoo!

by: Guy Kawasaki

This is HR and recruiting week on my blog! This is an interview with Libby Sartain of Yahoo. She is responsible for leading Yahoo! Inc.’s global human resources efforts and managing and developing the human resources team.

HR, recruiting, Libby Sartain, people, Guy Kawasaki, Yahoo!

August 14, 2006

Everything You Wanted to Know About Getting a Job in Silicon Valley But Didn't Know Who to Ask

by: Guy Kawasaki

Many people ask me for advice about getting a job in Silicon Valley, so here’s the inside scoop. Not everyone will agree with this advice, and some will outright deny what I’m saying, but if you use these tips you will stand head and shoulders above most candidates.