guerilla marketing

Bear Farming: Guerilla Marketing from Korea

This is such a good way of getting users engaged with a problem that they probably aren’t even aware of. Perhaps playing to the idea of “giving consumers something they didn’t even want” this evolves as the more people engage with it, with an engagement simply being walking over the artwork.


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Inspired Insanity

by: Jonathan Salem Baskin

A movie theater chain in San Antonio, Texas, caused a terrorism scare with promotional campaign for The Dark Knight that was a true bit of inspired insanity.

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BMW Mockumentary: Walking the Line, or Much Ado About Nothing?

by: Josh Hawkins

Has BMW gone too far with a recent viral market stunt to promote the BMW 1 Series?

Despite a chilly response from the Word of Mouth Marketing Association (WOMA), the campaign has succeeded on several fronts: positive coverage in the auto biz trade press, blogosphere chatter, viral distribution among a younger demographic.

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