One of the interesting aspects emerging around multiplatform approaches to content is the dissemblance in device consumption patterns. Differences occur in not just how people use different devices to access content but when.
I caught a whiff of this piece on the Guardian earlier this month, and having finally read it, all I can say is, thank the Flying Spaghetti Monster someone else is starting to talk about the impact virtual worlds will almost certainly have on real world commerce. Victor Keegan has fired a nice warning flare in his article, “Virtual China looks for real benefits” (Link). From the piece:
This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.