group behaviour

Fashion Psychology

by: Roger Dooley

Our tastes in fashion, and indeed, our ideas in general, are almost never the result of a solo creative effort. Rather, they are influenced by collective behavior of which we may or may not be consciously aware. Robert L. Goldstone and a team of researchers at Indiana University have been modeling collective behavior in a laboratory setting to determine how idea propagate in different social arrangements.

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Putting the B(ees) in Buzz

by: Nancy Baym

Swarmteams is a project led by Ken Thompson exploring whether the same sorts of processes that insects and other biological entities use to organize group behavior through short term low range signaling can be applied to human social groups such as fans.

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