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All You Ever Wanted to Know (and more) about Population Ageing

This is a monster of a report (200 pages plus – 12 Mb) called An Aging World: 2008 from the U.S. Department of Commerce.

Definitely a reference guide you should download to your online library.

Click here to enlarge

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Don't Forget Older Men in Your Marketing Plans

The arguments/examples in this article are from the US but I reckon the argument holds true for the UK.

I am as guilty as anybody in telling my clients that it is all about targeting the older woman not men. Maybe I have been overdoing things a bit.

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Health is the New Wealth

by: Dick Stroud

Sorry for such a detailed chart but it contains some fascinating data - click on the image to size a readable version.

The research comes from DDB Worldwide Communications Group and the report is available on BrandChannel.

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Kübler-Ross Model Finds New Application

by: Dick Stroud

Come on admit it. I bet you have never heard of the Kubler-Ross model of the five stages of grief.

The model was first introduced in Ms Kubler-Ross’s 1969 book "On Death and Dying" and describes the five stages that people pass through when coming to terms with grief, especially the diagnosis of a terminal illness or catastrophic loss.

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Facebook Is Getting Older and Older

by: Dick Stroud

Just as pressed ‘publish’ for the last item about Facebook, another item popped-up in my inbox. This one is about a report just published by Nielsen (Global Faces and Networked Places). I suggest you have a look at this report.

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Insights into the Concerns of the Over-50s

by: Dick Stroud

Beyond Westminster, is a BBC radio programme that as the name implies is about issues of UK politics. This Saturday it was all about the attitudes and values held by of older voters and the implications for the policies of the main political parties – and for the other age groups in the population.

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Different Ways of Achieving 'Life's Purpose'

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Tom and I See It the Same Way

by: Dick Stroud

There is a lot being published about consumer electronics in the wake of the show in Las Vegas. Any market analyst worth their salt will have a report about the market.

A couple of the gurus have discovered something that I suspect most people reading this blog have known for years. For example:

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Making Money out of Anger

by: Dick Stroud

Well done the guys at Angry Britain who have found a way to make a few quid out of providing angry Brits with a channel for their discontent. I am sure the Web site doesn’t generate much in the way of advertising revenue but it shows that the recession does provide business opportunities.

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Researching before Purchase Increases with Age

by: Dick Stroud

A survey of 1600 UK consumers found that about two thirds of Britons regularly check the Internet for material about an online retailer before committing to a purchase. It appears that consumer-created content, such as online reviews or blog posts, are read by 46 % Britons prior to buying recommendations on a specific product before buying it.

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