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Millennials Look for Experiences over Possessions - So Do Their Parents

I had to laugh when Marketing magazine had a headline "Millennials look for experiences over possessions." I thought that I had read something like that before and then remembered a blog posting back in 2008 that said something very similar only this time it was about Boomers.

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Do It Yourself Healthcare Will Be a Big Business

The 'worried well' older person who wants to get more control of their own health will be a rich vein of business for companies that can craft the right offer and message.

In the past I have blogged about the difficulty for digital health startups trying to engage the big healthcare players. The obvious alternative strategy is to sell direct to the consumer/patient.

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Baby Boomers Are Opening Their Wallets - So Says Gallup

You should read this research from Gallup. 

As the title suggests, it reckons that US Baby Boomers are spending - certainly more than they did a year ago.

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You See the Over 65's Don't Use Computers - Ba*****it

Two days ago at 07.00 the UK launched the sale of its 'Pensioner Bonds'. To buy these you had to be 65+.

At 07.20 I tried to log and buy some. The website was overcome by the demand and was showing an 'unable to cope' message.

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Hearing Loss? Denial Doesn’t Work. Trust Me.

Well done AARP in providing advice about hearing loss and well done in engaging Katherine Bouton to write the blog.

My hearing is definitely in decline and I can identify with so much that Katherine writes. These tips for making it easier to engage somebody with hearing loss are great. 

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Why Global Brands Find It So Difficult To Respond to Their Ageing Customers

I have been in the ageing business for at least a decade - probably a bit longer. During that time I have seen a lot of changes to the way companies respond to growing number of older customers BUT I have seen the same old mistakes made time and time and time again.

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A Retail Bonanza as Oldies Spend Their Pension Savings - I Think Not

Research from Ipsos MORI (sorry I couldn't find its URL) forecasts how people will spend their pension funds once they get hold of them next April. Here is an article about the research from the Guardian.

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Great To See the Interest in Older Consumers but This Is Old, Old News

I  should be delighted to see an increased interest in marketing to older consumers. For the past ten years I have been pleading with companies and agencies to face reality and dump their obsession with youth centric marketing.

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Report from IRI Times & Trends Report “Aging America: Carving Out Growth in Mature Markets"

This report contains some great headline figures that should frighten the living daylights out of anybody in the CPG industry who has not got a strategy for engaging the ageing consumer.

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Advertising to Older Consumers - Seven Strategies to Consider

Excellent article by Kim Walker in Campaign (Asia Pacific) about ways of advertising to older consumers.

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