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As usual, some excellent insights from the Nielsen Norman Group. This time it is about young Millennials (18-25).

Technology for seniors – why have a separate category? Laurie Orlov asks this question and comes up with a few answers.

MIT AgeLab's Agnes (Age Gain Now Empathy System) was brilliant at generating PR for the organisation. How useful it was in reality and how much good it did  - I don't know. But what a terrific way to promote the message about ageing (and MITAge Lab).

McKinsey has been looking at the attitudes of patients in the context of what it means to Big Pharma

The thing that stood out for me was this statement:

A train journey gives you a chance to catch-up on all those 'trends for 2016' newsletters.

I have just been reading the one from Econsultancy about the '11 pivotal social media trends' for 2016.

Spend a couple of minutes of your life reading this interview with the McKinsey guru who is talking about the customer journey and how it relates to Google's ideas about 'Micro Moments'.

I couldn't help but see this headline in the Daily Telegraph: "Older workers could provide £100bn economic boost, says PwC".

Really useful insights from NN/g: Features meant to increase user efficiency by reducing steps can end up hurting users if they do not conform to existing mental models and expectations based on past experiences.

I was really heartened to read this document about making London's transport network easier to use.

As a regular user of the network I am well aware of its limitations and the extreme pressure of numbers under which works.

Econsultancy really liked the newly designed web site from Admiral Insurance. This is what it said: A redesign that notably puts it ahead of other insurance companies in terms of accessibility and user friendliness.