How to Win Green Friends and Influence People

Earth Day is behind us and I'm digging out of my cluttered digital desktop to uncover the nuggets of value that have been hidden amid the countless pitches and come-ons typical of April's environmental hoopla. Among those nuggets: three reports and guidebooks on ... making green pitches and come-ons.

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Searching for Greenwash at Greenbuild

I'll admit to entering the halls of Greenbuild — the mammoth green building conference and expo, held last week in Phoenix — with a cynical theory: Greenbuild would be filled with greenwash. I assumed that with nearly 1,100 exhibitors, up 25% from the previous year amid a horrid economy, the U.S. Green Building Council, the event's organizers, had lowered its standards, accepting anyone that had a green story to tell.

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