greenwashing

Can General Motors Save the Planet?

Today is a watershed day for General Motors — and I’m not talking just about the historic and record-breaking initial public offering marking the company's return to the stock market, and away from majority ownership by the taxpayers.

Continue Reading

Is TerraChoice Greenwashing?

I’ve been holding back on laying into the third and latest Sins of Greenwashing report — in part because I’m feeling too much like a broken record — but I’ve got to weigh in.

The report, if you’re not familiar with it, is published by TerraChoice, a Canadian-based environmental marketing agency. (Earlier this year, it was acquired by UL Environment, a division of Underwriters Laboratories. GreenBiz is engaged in a partnership with UL Environment that is wholly unrelated to TerraChoice.)

Continue Reading

Who's the Biggest Greenwasher of Them All?

"We're doing everything we can to help the environment. We are reexamining how we operate and are working hard every day to reduce our impacts. We are committed to making the world a better place for our children's grandchildren and beyond. We believe that everyone must do their part to address the serious environmental challenges we face."

Continue Reading

The Seven Sins of Greenwashing: Is Everybody Lying?

An updated version of the 2007 report The Six Sins of Greenwashing has just been released. And like its predecessor, this version offers sensational findings: of 2,219 products making environmental claims that researchers found in North American retailers, "over 98%" committed one of several "sins." The 2007 report identified six such sins. This year's edition adds a seventh.

Continue Reading

Fair Criticism?

Continue Reading

Green Consumers' Irrational Exuberance

What is it with pollsters and green consumers? Why do nearly all of the surveys seem so gushingly optimistic, even during pessimistic times? That's a question that's been nagging me the past few weeks.

Continue Reading

Will Green Jobs Become the New Greenwash?

Continue Reading

How Bad Is Greenwashing, Really?

Is greenwashing really as bad a problem as some are making it out to be?

I've been thinking about this question a lot recently, as the G-word crops up more and more frequently in articles, blogs, reports, and conversations. Of course, the answer depends a lot on one's view of the potential for big companies to improve their environmental performance — and talk truthfully about it — and whether the pace of corporate change is sufficient to address the magnitude of the problems we face. Like "beauty" (and "green"), "greenwash" is in the eye of the beholder.

Continue Reading

Green Is Now a Cliche´

by: John Caddell

I agree with Tim Berry--the term "green" has been overused to the point of meaninglessness. Here's the latest example I've seen:

Continue Reading

Shopping for Green Online (An Interview with thepurplebook Founder Hillary Mendelsohn)

by: David Wigder

With the exception of a few select product categories, growing consumer interest in green has not yet translated into substantive changes in purchase behavior by mainstream consumers. Like many nascent categories, green faces many barriers to widespread adoption.

Continue Reading
Subscribe to RSS - greenwashing