Biodegradable Phones and Pet Rocks: You Gotta Have a Gimmick

by: Joel Makower

Researchers at the University of Warwick in central England have created a novel Motorola cell phone cover with a unique end-of-life proposition: bury it in soil and it will turn into a sunflower.

If that seems like a less-than-earth-shattering development, think again: Green consumerism continues to search for its own Pet Rock.

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