green consumerism

The Green Consumer, 1990-2010

It wasn't 20 years ago today, but close enough: About this time in 1990, my book, "The Green Consumer," hit the bookstores. The book — the U.S. version of a 1988 U.K. bestseller, "The Green Consumer Guide," by John Elkington and Julia Hailes, which I substantially adapted for U.S. audiences — began with a simple premise:

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Green Consumers and the Recession: Is It Really Different This Time?

How have consumers' green shopping habits changed during these tough economic times? There are at least a couple schools of thought: one, that green consumerism has gotten steamrolled by the recession, viewed as a luxury no longer affordable; the other, that green shopping has endured as consumers go back to basics, rethinking the need to consume, redefining what it means to be fulfilled, and becoming less wasteful and more conscious of the impact of their purchases.

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Introducing … the Green Confidence Index

Today marks the launch of a new monthly index, the Green Confidence Index, aimed at tracking Americans' attitudes about and confidence in their leaders and institutions, nationally and locally, on the subject of environmental responsibility, as well as in their own understanding of issues and their willingness to make green purchasing choices. It is the first comprehensive monthly tracking of consumers' green attitudes and purchasing.

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Burning Questions at Burning Man

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Aggregating Green Audiences

by: David Wigder

Online advertisers are increasingly interested in targeting audiences with green affinities and publishers are aggregating traffic in order to provide compelling ways to do so.

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The Spoils of Success for the Natural Products Industry

by: Joel Makower

The natural products industry has become a screaming success. That's mostly good news. It also offers some cautionary tales for the sustainable business sector.

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Consumers and the Great, Green Chasm: Why Don't Americans 'Shop Their Talk'?

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Green Consumer Behavior– Part I: Information Paradox

by: David Wigder

Understanding consumer behavior is critical for any marketer, and is especially important in regard to environmental products and services. 

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Where Are All the Good, Green Products?

by: Joel Makower

It's been more than 16 years since my book, The Green Consumer, was first published in the U.S. (You can now buy it for a penny on Amazon.)

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Green Marketing and the '4/40 Gap'

by: Joel Makower

The notion of "sustainable consumption and production" continues to be one of the more persistent and vexing challenges on the sustainability front.

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