green cars

What does Toyota's travails mean to green marketing?

That question seems ripe these days, as the leading Japanese auto maker gets a comeuppance for its allegedly serious safety defects — and the more than 8 million cars it has recalled worldwide as a result. Toyota, after all, had become a darling of the eco-minded, a case study in the green halo that can inure to old-line companies that bring environmental innovation to mainstream audiences. Toyota seemed to have done it the right way: with products that weren't just greener, but better — in this case, high-aesthetic, high-performance, affordable cars.

by: Michael Hoexter

In the first three parts of this series for policymakers I have reviewed how we can fairly rapidly transfer our transport energy demand from exhaustible fossil fuels to renewably generated electricity, how that electricity can be generated, and what policy instruments are available to help build the Renewable Electron Economy.