green business

In the Downturn, Green Companies Outperform

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Will Green Jobs Become the New Greenwash?

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The State of Green Business 2009

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Hire Education: Do Greener Employees Make Greener Companies?

by: Joel Makower

employees - JMa.jpgWho's greener, your employees or your company?

This isn't just some idle query. The answer can have a significant impact on the success of your company's environmental commitments, initiatives, and progress.

Consider:

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It's Too Easy Being Green

by: Jonathan Salem Baskin

The jury is in on green marketing: it doesn't work

Although unpleasantly glib, the 2008 BrandJunkie Survey of consumer opinion revealed that nobody really believes the environmentally-friendly branding claims of most companies. This is after such traditionally "green" businesses -- you know, like oil and car companies -- have spent many millions to brand themselves accordingly.

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Thinking Green in a Blue Economy

by: Joel Makower

A few weeks ago, I keynoted a conference of leaders from the Washington, D.C. metropolitan area — corporate executives, government officials, nonprofit leaders, and at least one university president. During the Q&A portion, one corporate VP asked how to weigh the implementation of environmental initiatives that don't have attractive returns on investments. "How can I justify putting money into things that don't make business sense?" she asked.

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Strategies for the Green Economy

by: Joel Makower

I'm delighted to announce that my new book — my first in 14 years — is just hitting the bookstores. Strategies for the Green Economy is the product of the past few years of speaking, writing, publishing, and working with a handful of both large and small companies.

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Have We Reached a Green Business Tipping Point?

by: Joel Makower

Where are we, exactly, in the trajectory of green business? Things seem to have changed decidedly in the past six to twelve months, as more and more companies do more and more things. But what should we make of it?

I've done close to 100 media interviews since New Year's, a wide assortment of publications, websites, broadcasts, and podcasts. And two questions keep popping up from reporters: Is there a green business bubble? And have we achieved a tipping point?

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