government

Green Consumer Behavior – Part III: Changing Behavior without Changing Attitudes

by: David Wigder

Marketers have historically faced an uphill battle when it comes to marketing eco-friendly goods.  Simply put, it is difficult to influence consumer purchase behavior without first impacting attitudes and values.  These values, however, take a concerted effort over a long period of time to change.

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The Corporate Climate Juggernaut

by: Joel Makower

The relentless march of climate studies, research reports, and major initiatives that has come forth during this fledgling year has been breathtaking, to say the least. There's a new one this week. But first, consider that the following have been unleashed during 2007's first 50 days:

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Green Consumer Behavior - Part II: Evolving Social Norms toward the Environment

by: David Wigder

Joel Makower’s recent blog entitled “Is ‘Carbon Neutral’ Good Enough?” speaks to the growing trend to offset carbon emissions generated from personal or business activities.

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Can the World's Biggest Companies 'Combat Climate Change'?

by: Joel Makower

Two thousand seven is barely a fortnight old, but it's already shaping up to be the year that climate change action reaches a tipping point. The signs seem to be everywhere.

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Eco-Certification: A Foundation for Effective Green Marketing

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NSA Spying On Digital Publics

by: danah boyd

Over 40 people sent me a link to the New Scientist article: Pentagon sets its sights on social networking websites. First, thank you. Second, ::sigh:: I wish that i could say that i'm shocked, but i'm not. Still, i want to address it.

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