Google

Search Evolving - Google Yahoo! Style

Continue Reading

49% of UK Shoppers Report Switching Brands After Googling

by: Mark Rogers

Research from the European Interactive Advertising Association suggest that the power of the web to lure consumers into trying new brands is greater even than we thought. 49% of UK consumers admitted to switching brands after online research. 76% were driven by search, 72% by personal recommendation.

Continue Reading

The One Video All Marketers Should Watch

by: David Armano

The video below is a presentation given by a couple of staffers from the small experience design consultancy Adaptive Path to employees at Google. It's a compilation of thoughts that has been synthesized into a book titled "Subject To Change".

Continue Reading

Social Networks 2.0 - Data Portability and Gated Social Networks

by: Idris Mootee

I have so many responses from my last post, I wanted to explore that subject more next week so for those who sent me emails or posted here plese bear with me and I will get back to you on those discussions. For now, I want to share some thoughts on social networks. We are all wondering how social networking is likely to evolve once we get past the current hype cycle. It is always good to start from the motivations of these social networks.

Continue Reading

Gmail Soap - PR Campaign

Continue Reading

Apple, Google and Everyone Else - Who Owns the Customer Experience?

by: Karl Long

It's funny, I would suggest that Apple and Google probably have very different design processes and certainly a very different culture so what is the common denominator?

Continue Reading

Russian Gmail Ad: Killer Paper Prototyping

by: Ilya Vedrashko

This spot for Russian Gmail (Saatchi Moscow, via Armando) is a great demonstration of the paper prototyping method (see a wiki definition, and a good book).

Continue Reading

a google horror story: what happens when you are disappeared

Continue Reading

Google's RE<C: Making the Perfect the Enemy of the Good?

by: Michael Hoexter

I've generally applauded or appreciated Google's initiatives in the area of climate and energy. Among large technology firms, Google has seemed to have gotten the basic outlines of the future renewable electron economy.

Continue Reading

Open Social - the Social Network For Companies Scared Of Facebook

by: Karl Long

And myspace might be saying “Thanks for the add” to google as well.

I had initially thought this story from Tech Crunch was like a formation of a “coalition of the willing” with the other social networks, but I’m begining to think it might have much bigger implications.

Continue Reading
Subscribe to RSS - Google