Google

SEO Isn't Dead, It's Just Changing

The SEO industry is in an interesting place right now. Last year's Panda update to the Google algorithm used logic acquired from human quality testers as the backdrop to a new machine-learning algorithm that could assess the 'quality' of website content in a more sophisticated way.

Continue Reading

Why Facebook Will Do Search and Why Google Needs Social

Mark Zuckerberg posted a picture of himself in front of his computer, and an eagle-eyed blogger noticed that his version of Facebook sports a larger-than-usual search box. An unintended leak or not, Facebook competing in search is only a matter of time just as, in retrospect, it was inevitable that Google would integrate social elements deeper into its main product.
Continue Reading

Forget Being a Facebook Competitor; Google+ Is the Future of Social Search

Guest Post by: Hamid Sirhan

If you’re reading this, you’ve probably already signed up for Google+ or you’re teetering on the brink. At the very least, you’re probably wondering why you should bother signing up for Google+ at all.

Continue Reading

Google #Firestarters 3: The New Operating System for Agencies - The Event

So, this week saw the great, the good and the curious of UK planning come together at Google HQ for the latest Firestarters - the series of events I'm curating for Google to facilitate different thinking and debate around some of the more interesting and challenging issues facing planners.

Continue Reading

The Google+ Circle Ease-of-use Mystery

Are Google Plus Circles so Easy To Use?

Now that the dust has settled a bit on Google Plus and that there are – supposedly – more than 25 million users, or at least registered not-so-active users, of this service, I am still trying to figure out what I could do with it.

Continue Reading

Google Slams the Nokia + Microsoft Deal, Then Buys Motorola Mobility?

Sadly WebOS/HP is no more…

In a surprising about face, Google, who not long ago slammed the Nokia and Microsoft deal, goes ahead to buy Motorola Mobility a spinoff company (setup in January 2011) that focuses on mobile devices such as Smartphones and tablets.

Continue Reading

Google Figures Out Humans

I finally found time to cash in on one of my Google+ invites after taking a much needed vacation. My initial assessment? Google has actually figured out how humans work, so mark Google+ as one to watch and ignore the pundits that are telling you it's no threat to Facebook.

Continue Reading

Can Google+ Rival Facebook and Twitter? Some Initial Thoughts

Guest Post by: Hamid Sirhan

It’s too early to tell whether or not Google+, the company’s challenger to Facebook, will find success. Google’s Documents and Apps have seen widespread use, yet other services have struggled, like Wave. Early feedback suggests that from a user perspective, Google+ is getting some things right, but is not yet a solid package or a true rival to Facebook or Twitter.

Continue Reading

When I Grow Up

I guess it's no big surprise that in a (US) survey of over 10,000 young professionals Google came out as the company that most would like to work at. And by some margin, with nearly a quarter of survey respondents selecting them, almost twice as many as picked the second place business, Apple.
 
Continue Reading

The Smartest Guys in the Room

A leading ad agency creative type jumped ship last week to join the Google Creative Lab, following in the footsteps of others who’ve joined the 50-person unit to accomplish nothing less than winning the Nobel Peace Prize, according to one of its leaders.

Continue Reading
Subscribe to RSS - Google