Google's Concept of 'Micro Moments' Is Here To Stay - but It Should Be Used with Care

Spend a couple of minutes of your life reading this interview with the McKinsey guru who is talking about the customer journey and how it relates to Google's ideas about 'Micro Moments'.

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How Google Attacks Problems - Not People

One Friday afternoon in 2002, long before his company became a household verb, Larry Page walked into the office kitchen and posted some printouts of results from Google’s AdWords engine. On top, in big bold letters, he wrote, “THESE ADS SUCK.”

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Google - the Flexible Brand, Part III

(This is the third and final post in a series about Google, the flexible brand.  My first two posts covered the ways in which Google has traded rules for flexibility in its branding and brand architecture.  Now I turn to the reason behind Google’s approach.)
The practice of brand-building is guided by proven principles – but, as the adage goes, rules are made to be broken.  And in Google’s case, it’s breaking rules for very good reason.
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Google - the Flexible Brand, Part II

This is the second installment in this series on Google, the flexible brand.  In yesterday’s post, I discussed how Google challenges branding conventions with its logo.)
A well-designed, well-implemented brand architecture has provided a solid foundation for many companies.  Google is no exception – well, except that its brand architecture strategy seems quite unconventional.

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Google - the Flexible Brand, Part I

(This is the first of a 3-part series on Google’s unconventional approach to brand-building.)
Google has become one of the world’s greatest brands and it’s done so despite breaking all the branding rules.  Common wisdom says that to build a strong brand you need to present your brand in a tightly focused, steadfast manner.  But Google has traded consistency for creativity with its brand.  In fact it seems to be practicing an entirely new brand-building philosophy:  flexible brand-building.
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The Retailification of Online Publishing

Less than a week for Doomsday1, and two things continue to surprise me.

First, the number of Google Reader2 devotees (including me) who are yet to find a replacement. With other dead products walking, finding a replacement is top priority. With GR, bedside vigil and mourning have taken precedence3.

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3D Printing and Retail

February 28, I had the opportunity of being the closing speaker at the FutuRetail conference which took place at the brand new Google headquarters in London.  The day was filled with a host of interesting speakers.   But having been challenged by the organisers to close the day on a truly "thought provoking" topic, I ventured into a thought experiment on the impact of 3D printing on the retail industry.

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Manifestos > Mission Statements in a Connected Age – 5 Reasons Why, 10 Faves and 12 Tips to Write Them Well

Now I’m going to count to 5, could you please tell me what the guiding vision/direction of your company is …right…NOW…5,4,3,2,1…. Awwww, too bad, I was so hoping you could play it back to me.

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Your Brain is Being Augmented, You Just Don't Realize It

The breakthrough innovation development of the year so far is the White House’s upcoming plan to map the entire human brain.

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70, 20, 10

I've been talking about 70, 20, 10 models for a good time, and it seems that it's applicable in a wide number of different contexts. Generally, it relates to the idea that the majority of time, focus, attention or resources should be focused on established practices or core methods, but room should be left for both extending those core approaches and taking them in new directions, but also for completely new ideas and input.

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