globalization

Global Soul Branding

by: Scott Goodson

Ok, Ok "I've heard it before" you say. And its true. Only last time on this bat channel, I was dithering on about this global soul thing. But nowadays, I'm thinking it's got a massive amount of relevance. 'Global soul' isn't any longer mere hippy talk--some kind of Ben&Jerry's rhetoric coming from the mouth of their 'Chief Euphoria Officer'. In the light of global warming, socially progressive mores are making more and more sense for both human survival and corporate profit.

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What's The Emerging Global Soul Anyway?

by: Scott Goodson

Just back to New York from a recent trip to our Amsterdam agency, via a stop over for din din with a female friend in Berlin. Not that this is anything odd. Except for the fact my friend in Berlin is part Brazilian, part German, part Swedish and a tad Dutch.

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Can 'Small-Mart' Replace Wal-Mart?

by: Joel Makower

What would the world be like without Wal-Mart? It's not a simple answer.

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Glocalization Talk at Etech

by: danah boyd

Last week, i gave a talk at O'Reilly's Etech on how large-scale digital communities can handle the tensions between global information networks and local interaction and culture. I've uploaded the crib for those who are interested in reading the talk: "G/localization: When Global Information and Local Interaction Collide".

 

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Why Web2.0 Matters: Preparing for Glocalization

by: danah boyd

Recently, i found myself needing to explain Web2.0. Unfortunately, here's a term that has been hyped up in all sorts of ways with no collectively understood definition.

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Environmentalism as the Pathway from Poverty

by: Joel Makower

A report released today by World Resources Institute challenges conventional approaches by environmentalists and economists in the battle against poverty.

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