Global Soul Branding
by: Scott Goodson
Ok, Ok "I've heard it before" you say. And its true. Only last time on this bat channel, I was dithering on about this global soul thing. But nowadays, I'm thinking it's got a massive amount of relevance. 'Global soul' isn't any longer mere hippy talk--some kind of Ben&Jerry's rhetoric coming from the mouth of their 'Chief Euphoria Officer'. In the light of global warming, socially progressive mores are making more and more sense for both human survival and corporate profit.