This is the first time I have seen a presentation about the 50-plus in Germany. Lots of facts and lots of the stuff that applies to all European countries.
A new study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. These findings come from the Digital Influence Index study from PR firm Fleishman-Hillard and research firm Harris Interactive.
I have already written about the double whammy of prolonged low birth rate and extending life expectancy that is changing the age-profile of Germany. If you haven’t already, then you should, read the FT article quoted in the blog posting.
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