General Motors

“Who Killed the Electric Car?” and the Power of Marketing

Continue Reading

GM Turns to Students for Advertising Ideas for Chevy

by: Ilya Vedrashko

"General Motors turned to 32 college students to come up with the best campaign to promote the new Chevy Aveo, which debuts this summer for just $9,890 — the cheapest new car in America.

Continue Reading

GM Outgoogles Ford

by: Ilya Vedraschko AdAge: "Ford Motor Co. spent as much as $2.5 million to promote its Ford Hybrid on the Super Bowl, using Kermit the Frog to emphasize the environmental friendliness of its new car. But General Motors Corp. is benefiting from the ad online. That's because GM was a smarter search marketer than Ford.

Continue Reading

Customer-Centered Brand Management

by: Jennifer Rice

There's a terrific article in this month's Harvard Business Review entitled "Customer-Centered Brand Management." (You can purchase and download the article here for $6.)

Continue Reading

Setting Customers Free

Continue Reading

Reverse Market Customer Experiments

Continue Reading
Subscribe to RSS - General Motors