Apparently the Dove pro.age ads are not being shown in some countries because the sight of naked older ladies is thought to be too much for the fragile viewers.
Dove’s decision to leverage this fact is pretty smart.
Dove, the Unilever-owned personal care brand, is stepping up its controversial Campaign for Real Beauty with the launch of television advertising showing naked women aged over 50.
DowntownWomensClub.com, a women’s network and career website, surveyed 500+ businesswomen across three generations about their shopping habits, both online and off.
According to a recent survey by the National Association of Female Executives, the problems caused by the menopause are a big issue for many of its members.
Please watch this video. It is a depiction of how beauty is crafted for print. It's made as part of the Dove Campaign for Real Beauty. Below are the before/after images (tx to BoingBoing).
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