gender

to remember or to forget? on babies and beer goggles

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Too many naked women

by: Dick Stroud

Apparently the Dove pro.age ads are not being shown in some countries because the sight of naked older ladies is thought to be too much for the fragile viewers.


Dove’s decision to leverage this fact is pretty smart.

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The Gay - Grey markets

by: Dick Stroud

This week I gave a conference speech with Jo Rigby from OMD. The event was staged by the Ingenious Group, the UK’s leading social marketing company.

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The new Dove ad campaign (video)

by: Dick Stroud

This is in your face, no excuses, 50-plus advertising.  I think it is great.

Click here to see video

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New Dove advertising campaign

by: Dick Stroud

Dove, the Unilever-owned personal care brand, is stepping up its controversial Campaign for Real Beauty with the launch of television advertising showing naked women aged over 50.

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PEW data on social network site use

by: danah boyd

PEW has just released the overview of their latest study on teens' usage of social network sites. Most of the data is not surprising, but it sure is interesting. Here are some of the key findings:

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DowntownWomensClub.com Survey

by: Dick Stroud 

DowntownWomensClub.com, a women’s network and career website, surveyed 500+ businesswomen across three generations about their shopping habits, both online and off.

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The bits of aging we don't talk about

by: Dick Stroud 

According to a recent survey by the National Association of Female Executives, the problems caused by the menopause are a big issue for many of its members.

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this video is important

by: danah boyd

Please watch this video. It is a depiction of how beauty is crafted for print. It's made as part of the Dove Campaign for Real Beauty. Below are the before/after images (tx to BoingBoing).

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The Focalyst Conference - First Impressions

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