gender

Teaching, Nursing, and Second Wave Feminism

I am deeply grateful for all that was accomplished by second wave feminism. I love living in a world in which my job opportunities are not constrained because of what's between my legs. That said, I also struggle with the externalities of the accomplishments in the 1970s. This week, I found myself thinking about the role of teaching and nursing in society and the relationship between feminism and those professions.

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Differences in the Income Distribution between Men and Women of Different Ages

These charts are taken from 2006/2007 data published by the UK’s Inland Revenue.

A few observations (some blindingly obvious):

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Don't Forget Older Men in Your Marketing Plans

The arguments/examples in this article are from the US but I reckon the argument holds true for the UK.

I am as guilty as anybody in telling my clients that it is all about targeting the older woman not men. Maybe I have been overdoing things a bit.

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Gender Gap in Perception of Computer Science

by: danah boyd

"New Image for Computing" recently released a report in their first wave to understand the image of computing among youth. Funded by WGBH and ACM, this report examines both race/ethnicity and sex-based differences in perceptions of computing. What they found was that there is little race/ethnicity-based differences in how youth perceive CS but there are HUGE gender based differences in perception.

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Ada Lovelace Day

by: Jonathan Salem Baskin

Today is "Ada Lovelace Day, an international day of blogging to draw attention to women excelling in technology," which I support 100%. I find the event particularly interesting for two reasons:

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Less Guilt Sells More Chips

by: Roger Dooley

Selling salty chips to guys isn’t all that difficult. As the classic Lay’s commercial noted, “You can’t eat just one!” Give a guy a chip, and before you know it the bag is gone. For women, though, salty foods are the snack of choice just 14% of the time. They prefer sweet snacks (25%) and, amazingly, healthier fare like fruits and vegetables (61%). Disturbed that women might prefer carrot sticks to potato chips, Frito Lay decided to get inside women’s heads. Literally.

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Women's Brains, Men's Brains Are Different

by: Scott Goodson

Mark Gungor's presentation about the difference between women and men's brains is a must see. This has got to be one of the very best explanations about the difference between men and women I've come across. Being someone with four sisters and an animated mother this was GREAT.

 

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Maybe the Meltdown's a Guy Thing

by: Scott Goodson

This is a great article from today's NY Times and a fun read if you have a moment. I knew testosterone was powerful, but I never thought that the presence of cortisol could change the world so dramatically. Yikes! Perhaps it can.

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Helping Others Makes You Hot!

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A Pretty Woman Beats a Good Loan Deal

Marketers are constantly facing the challenge of how to make an offer more attractive to their customers. Will free shipping garner more orders than a $10 coupon? What about a 10% discount, or a free tote bag? Smart marketers know there is only one way to definitively answer this kind of question: test the options in the marketplace. (Soon, perhaps, neuromarketing technology like fMRI brain scans may reduce the need for field testing…)

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