gender

How Women Are Changing the Web

If the Web had a gender, it would be female. There, I've said it. Despite all the traditional indicators typically cited - such as the declining number of women signing up for computer science majors at our nation's universities or the relatively small number of female tech CEOs - the future of the Web is largely being determined by women, and it's not just a matter of demographics.
 
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What Color Makes the Most Green?

Could wearing a particular color influence the results obtained by a salesperson? If that salesperson is selling to a buyer of the opposite gender, the answer may be, “Yes!”

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Five Magic Days to Sell (to Women)

What if there were five days every month when your customers were unusually receptive to your product? If you market products or services that make women more attractive (apparel, cosmetics, diet programs, etc.), those magic days exist. New research shows that women’s purchasing behavior is unconsciously influenced by their hormones. Specifically, it was found that women who are ovulating buy and wear sexier clothes, and their choices are less influenced by men than by the need to outdo female competition.

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What Women Want - according to Yahoo!

This is an interesting white paper from Yahoo! about the effectiveness of the different channels to reach women. I really liked the visual methodology that was used to represent the results.

Maybe it is not surprising that the results indicate the effectiveness of Yahoo’s online presence.

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How Men and Women Shop

I first saw this drawing, forwarded by a friend, years ago and keep coming back to it every time I read something about shopping behavior (this time it's Inside The Mind of The Shopper). Never knew who the author was, until today.

 

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Attractive Women Make Men Impatient

I’ve written a few times about the effects of pictures of attractive women on decision-making by men. In Bikinis, Babes, and Buying, we learned that guys who looked at pictures of bikini-clad women made impulsive decisions. In A Pretty Woman Beats a Good Loan Deal, we found that men accepted higher loan rates when the direct mail offer included a picture of an attractive woman. Do women just make men crazy? Actually, there’s a scientific explanation for these effects.

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Olfactory Fertility Cues Boost Men’s Testosterone

In yet another indication that human olfactory responses can completely bypass our conscious thought process, a study at Florida State University has shown that the natural scent of an ovulating woman can boost the testosterone levels of men exposed to that scent. In research published in Psychological Science, FSU scientists Saul L. Miller and Jon K. Maner showed that humans still process olfactory cues:

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Body Image: Men vs. Women

Browse through the magazines at the supermarket checkout line, and you’ll find that almost every one oriented to a female audience has some kind of a weight loss plan on the cover. Male-oriented magazines, meanwhile, are more likely to show an attractive woman instead of a guy showing off the results of his three-week miracle diet. While one might attribute the glut of diet articles to the overall rate of obesity in the U.S., new research shows that the magazine editors may be exploiting body image concerns that are “hardwired” into the brains of all women.

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Whose Voice Do You Hear? Gender Issues and Success

Growing up, I loved to debate. With anyone. My debating tone used to drive my mother batty because she thought I was yelling at her. Exasperated, I would often bark back that I was simply debating. Over the years, I realized that my debating tone is one of such confidence that people believe me to be stating facts, not opinions. My mother interpreted it as yelling; my classmates interpreted it as arrogance. I also began to realize that it was the same tone as that of my male peers. I never apologized for my opinions, never deflated them with "I may be wrong but I think..." I asserted. Confidently. And loudly.

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What Wakes You Up? Men vs. Women

If you wanted to market a new cold and flu remedy intended to help suffering men and women get the rest they need, it might be helpful to know what kind of sounds are most likely to wake them up. At least that’s what a company hired UK-based neuromarketing firm MindLab to find out. The results of their study, which used EEG data to detect which sounds were most disturbing, are interesting:

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