Gary Hayes

Yahoo! The Program Maker

by: Gary Hayes

Within hours of a prediction in the last post that one of the online giants would start to deliver TV-like shows over the internet I find a report “…Reality series pilot to be broadcast on the internet” in the San Francisco chronicle.

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Cellphone Only Content

by: Gary Hayes

According to a Reuters report Cingular’s COO thinks things are about to get very interesting in the mobile phone video/TV department. Today they unveiled a deal that will make available a range of content from the US’s leading cable content company HBO.

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Evolution Confusion

by: Gary Hayes

Following my previous post about the big changes that are happening at the moment in many areas of media (and life for some of us!) this article from Times Union provides yet another perspective on the confusion in the traditional TV marketplace.

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Content Creation Generation

by: Gary Hayes

Pew Internet & American Life Project have just published (2 Nov) a really interesting research paper called "Teen Content Creators and Consumers" with some great stats for those of us involved in grappling with the trends of user generated content amongst other things.

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The Conduits, the Scared and the Snobs

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You're Ruining the Game!

by: Gary Hayes 

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Multitaskers r-us

by: Gary Hayes

Turn off the TV, get off the phone and pay attention! Been doing some recent audience research and feel the need to opine. I talked about this in previous posts but not looked in great detail at some of the interactive, cross-media implications of this very current evolutionary trait.

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Autumn Years for Old Ad Models

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I Want My, I Want My PTV

by: Gary Hayes

Emerging media has always been a generational thing. How many of our mums and dads frowned at the internet? How many of my generation are not really that much into SMS?

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Why More Is Less - The Paradox of Choice

by: Gary Hayes

The LA Times just found me - interesting after only a few days of using Google’s customized front end I am starting to get really useful things thrust my way - useful this ’semi-personalization’ thing - it watches what I search and starts to suggest things I ‘may’ like.

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