Gary Hayes

Virtual Worlds, Web 3.0 and Portable Profiles

by: Gary Hayes

I have posted prolifically about MUVE’S (Multi User Virtual Environments) in the past, concentrating mainly on the ever customisable Second Life. It is interesting to watch the buzz spreading and consider if virtual worlds are really web 3.0, I think so. A quick look at the evolution of the intraweb from the mid 90’s.

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Mobile TV's Real Killer App

by: Gary Hayes

Will watching TV on your mobile itself be the killer app or is something else beyond that be more likely to fly. Firstly lets tackle the question of will there be a significant mobile TV audience. According to this report by IMS research nearly half a billion people will be watching TV on their mobile phone!

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Putting the Space in Virtual - Second Life

by: Gary Hayes

A quote to start off yet another Virtual World post…

"Nothing exists except atoms and empty space; everything else is opinion" Democritus (Greek philosopher, 460-370bc)

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Desperate Search for New Ad Models

by: Gary Hayes

Update article: Networks in crises - from the Australian about the tsunami about to hit Oz shores, a region entrenched in the old advertising model…

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Smashing Down Second Life's 4th Wall

by: Gary Hayes

Will the “Avatar Based Marketing’ initiatives be a tsunami that will break down the fourth wall of Second Life for most, and in the process end the growth of premium subscribers many who use the world for other things besides doing enhanced duplicates of their first lives.

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Second Life - The Creative Tool for the Masses

by: Gary Hayes

Give people very simple and highly social tools for producing and creatively sharing content and truly inventive things will happen. In a growing ‘easy to publish’ movement the current user generated, digital personalized content explosion will continue indefinitely - the creative big bang.

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The Good, The Bad, The Ugly of Mobile

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Immersion - Ambient TV, Addictive MMORPG...

by: Gary Hayes

…and the never changing human.

Senor Hontar: “We must work in the world. The world is thus.”
Father Altamirano: “No Senor Hontar…thus have we made the world. Thus have I made it”
Final lines of the film ‘The Mission’

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Social Synch TV. The Cross-Media Trigger

by: Gary Hayes

What goes around comes around. Google picks up where many have failed in synchronising TV and web 2.0 - “Google developing social and interactive television applications for "mass personalization” is the ZDNET header.

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Alternate Reality Games in Virtual Spaces

by: Gary Hayes

Ok the title sounds a little ’space cadet’ and paradoxical but bear with me on this one because the implications go way beyond the focus of this post which is a quick orientation and guide to non-scripted but organised ’social play’ inside a virtual world and a great way to plan a Real World Alternate Reality Game - or run a special form one inside the vr world.

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