Gartner

Hype Cycle 2009: Augmented Reality, 3D TV on the Rise

If you think there's too much talk about augmented reality these days, the good news is that you are not alone, and the bad news is that it's far from over. Gartner has released its latest and retweaked "Hype Cycle for Emerging Technologies, 2009" report, and AR is right there, climbing steadily towards the Peak of Inflated Expectations (definition).  One change from the last year's graph is the estimate of years to mainstream adoption: from "more than 10 years" to "5-10".

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Media History through Gartner Hype Cycle Graphs: 1995-2008

by: Ilya Vedrashko

Gartner Hype Cycles are good for at least three things: identifying technologies that are still under the radar, taking a look back at stuff that was hyped up in the past but didn't go anywhere, and explaining to your parents what it is that you do as an emerging media strategist.

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Serious Games As Customer Touchpoints

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Ditch Your Age Segmentation - Target Generation V

by: Dick Stroud

According to Gartner, in 10 years the largest influence on all purchases will be the virtual experience associated with them. By 2015, more money will be spent marketing and selling to multiple anonymous online personas than marketing and selling offline.

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