gaming

Interactivity May Cause False Memories

By: Ilya Vedrashko

"Although object-interactivity will likely improve memory of associations compared to static pictures and text, it may lead to the creation of vivid internally-generated recollections that pose as real memories. Consequently, compared to information conveyed via static pictures and text, object-interactivity may cause people to falsely recognize more non-presented features."

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Grand Theft Auto IV Will Have In-Game Ads

By: Ilya Vedrashko

Take-Two Interactive and Double Fusion are partnering to bring in ads in Take-Two's games, the next installment of GTA apparently among them. GameSpy quotes Paul Eibeler from TTI:

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See You @ Marketing 3?

by: Alain Thys

Ilya, Stefan and myself will be at the Marketing 3 conference in the Netherlands for the coming few days so if you happen to be there too, drop us a line. If diaries match, perhaps beers are an option :-) 

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SL: Socially Responsible Camping

By: Ilya Vedrashko

I was preparing slides for the marketing 3 conference and hunting around Second Life's malls for a good illustration and by chance teleported to Caliente City Mall.

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If People Could Fly What Would Buildings Look Like?

By: Karl Long

After wandering around the eerily quiet “Dell Island” on SecondLife it struck me that most of the buildings in SecondLife are built to mirror buildings in the real world, with stairs, and impenetrable walls, windows etc.

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Second Life Shorts

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Second Life Lures Big Brother, Older Traffic

Wii Got Momentum

By: David Armano

Is this Advertising?  Yes.  Is it product placement?  Maybe.  Did Nintendo pay for any of this? (I have no idea—but I'm guessing no?).  The Nintendo Wii has what the industry is calling Momentum.  Nintendo's managed to create a product that is seems almost designed to generate buzz (in addition to what looks like a great experience). 

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How to Advertise in Second Life, Part 2

By: Ilya Vedrashko

It looks like a fairly heated and a long overdue discussion on virtual world marketing is unfolding across SL-related blogs, so here's a a quick follow-up to yesterday's post with more links. (Brace for more SL news on Adverlab since the dedicated Brands in Games blog is undergoing some reconstruction. )

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How to Advertise in Second Life

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